“In 2008 a Dutch professor named Mark Post presented the proof of concept for what he called “cultured meat.” Five years later, in a London TV studio, Mr. Post and his colleagues ate a burger they had grown from animal cells in a laboratory. […] The first “cultured beef” burgers are likely to enter the market next year, at approximately $50 each. But that won’t last long. Within a decade they will probably be more affordable than even the cheapest barbecue staples of today — all for a product that uses fewer resources, produces negligible greenhouse gasses and, remarkably, requires no animals to die. It’s not just barbecues and burgers. Last year Just, a leader in cellular agriculture, cut a deal to start producing one of the world’s tastiest steaks, Wagyu. A company called Endless West, which also makes grapeless wine, has started to produce Glyph, the world’s first “molecular whiskey.” Luxury could be coming to all. The case of cultured food and drink, far from a curiosity, is a template for a better, freer and more affluent world, a world where we provide for the needs of everyone — in style…”
“To say the present era is one of crisis borders on cliché. It differs from the dystopias of George Orwell or Aldous Huxley, or hell in the paintings of Hieronymus Bosch. It is unlike Europe during the Black Death or Central Asia as it faced the Mongols. And yet it is true: Ours is an age of crisis. We inhabit a world of low growth, low productivity and low wages, of climate breakdown and the collapse of democratic politics. A world where billions, mostly in the global south, live in poverty. A world defined by inequality.
“But the most pressing crisis of all, arguably, is an absence of collective imagination. It is as if humanity has been afflicted by a psychological complex, in which we believe the present world is stronger than our capacity to remake it — as if it were not our ancestors who created what stands before us now. As if the very essence of humanity, if there is such a thing, is not to constantly build new worlds.
“If we can move beyond such a failure, we will be able to see something wonderful. The plummeting cost of information and advances in technology are providing the ground for a collective future of freedom and luxury for all…”
Text: Aaron Bastani, The World Is a Mess. We Need Fully Automated Luxury Communism, The New York Times.
Pic: Jeff Koons, Balloon Dog, 1994-2000.