“Dr. Hank Hine, the executive director of the Dalí Museum, says the project was inspired by the artist’s unique sensibility. “I think that the seeds of this project were sown by the artist himself,” he tells artnet News. “Dalí was famous for his sense of his own eternal significance. It’s almost like, if had left instructions for us, this project would have been among them.”
“The museum tapped Goodby Silverstein & Partners, a creative ad agency based in San Francisco, for the project. Over the past six months, the two organizations assembled footage, photographs, interviews, and hundreds of other archival materials featuring the late Surrealist. They used the materials to train an AI algorithm to “learn” elements of Dalí’s facial movements and filmed new footage from a lookalike actor. The AI can now generate a version of Dalí’s likeness that matches the actor’s expressions.
“Most of the language used by the AI is sourced from quotes by the man himself. But the character will also comment on things that the real Dalí could never have said—musings on current events, for example, or references to local sports teams—drawn from the actor.
“This isn’t the first time the museum has collaborated with Goodby Silverstein & Partners. In a 2014 exhibition called “Gala Contemplating You,” the agency created a kiosk that turned visitors’ selfies into replicas of a 1976 painting of the artist’s wife. In 2016, the two organizations developed “Dreams of Dalí,” a virtual reality experience that allowed viewers to walk inside Dalí’s painting, Archaeological Reminiscence of Millet’s “Angelus” (1934).
“These experiments were big hits with the community, Hine explains. In a recent poll conducted by the museum, 97 percent of guests expressed a desire for “more digital interactive experiences.”
Text: Taylor Dafoe, This Unsettling AI Version of Salvator Dalí That Greets You at His Florida Museum May Be the Most Surreal Thing Ever art.net.